10 Best Ecommerce Website Practices: 2022 Edition

Ecommerce store playbook

10 Best Ecommerce Website Practices: 2022 Edition

  • February 22, 2022
  • February 22, 2022

In 2022, an e-commerce website needs a sturdy design and stellar performance to impress visitors. That’s because people are more aware than ever before and their expectations in terms of shopping experience are really high. That’s why Techosquare – a leading web development company in India – decided to share the best e-commerce website practices of 2022 to elevate the overall experience of your online store. 

 

 In this blog, Techosquare will share the 10 e-commerce website best practices to launch groundbreaking e-commerce websites that push sales and engagement. Let’s start with the first tip of our e-commerce website best practices.

 

 ecommerce best practices

 

 Advanced product search

People often make mistakes in typing brand or product names, while at the same time they expect to see relevant results. Hence, it is important to strengthen your search box algorithms. Embed advanced product search features in your e-commerce store. Make it super easy to search for relevant products.

 

SEO optimized platform

 

Search engine optimization is low-hanging fruit for e-commerce websites and is the most important aspect to make sales online. Hence, it is important to have an SEO-friendly e-commerce store.  Focus on industry-focused keywords, link building, and content marketing to make your e-commerce store SEO-friendly. 

 

Product filtering

 

Finding a product that fits your budget, size, and many other specifications can be a tedious task with an e-commerce store that packs thousands of products. This is where product filtering and sorting features come in handy. Since it allows customers to save time, this should be part of your e-commerce store's best practice.

 

ecommerce best practices

 

Trust signals

 

Even though e-commerce shopping has grown humongous in the last decade, first-time shoppers still hesitate when it comes to making payments online. This is where trust signals come into action. Offering safe payment options, security certifications, and data protection seals during the checkout process greatly eases shoppers’ worries.

 

 Infrastructure

 

Your website can be the Rolls-Royce of online stores but without the right hosting plan, setup, management, and CDN infrastructure, it will lag behind others and face performance issues. So, infrastructure is really crucial to bring out the best from your e-commerce website. 

 

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 Multiple payment options

 

Different customers have different priorities. While some go for net banking or UPI payment options, others stick to the regular debit card payment options. Hence, an e-commerce store that packs most of them brings ease of shopping for customers and bigger sales for store owners. 

 

Prominent call to action buttons

 

Sales critical buttons like Add to Cart and Buy Now ought to be designed the right way for obvious reasons. Using bigger button sizes, positive colors like green and easy-to-understand labeling will greatly help in improving sales. Ace design and copywriting talent will help you master this!

 

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Wishlist

 

Adding a Wishlist to your online store is a must. It will help your customers create a list of desired products that can be purchased in the future. Discounts and special offers can also be planned around products in Wishlist to encourage purchase!

 

While above were the best e-commerce website practices to build a steller online store. These practices can’t be accomplished without the right e-commerce builder. That’s why we recommend choosing an online store builder that deeply understands the principles and strategies of an e-commerce store.

 

e-commerce store online 

 

Start an online store with Swiftkart

 

Swiftkart is quickly emerging as the best online store builder for entrepreneurs trying to launch niche-focused online stores. Check out its key features!

 

Responsive touch

 

Multilingual capabilities

 

Everything customizable

 

Budget friendly

 

Learn more about Swiftkart

 

Got any queries to ask regarding this online store development solution? Send them to info@techosquare.com and have them answered by our experts.

 

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