Ecommerce store playbook
Do you know that 94% of a website's first impression is related to design? Moreover, it takes only 0.05 seconds for users to make an opinion about your website. These stats are enough to understand why e-commerce website owners invest time and money in the redesign, testing, and user feedback.
Still, some e-commerce website owners overthink website redesign as they are not aware of the right steps. That’s why Techosquare - a leading PHP development company in India - decided to share tips and ideas to redesign an online store.
The below tips will help you redesign your ecommerce website and take it to the next level:
Analyze your old website: Start by looking at what’s not working right on your current website design. Use online tools to identify which pages are facing a higher bounce rate. Heat mapping tools can greatly help with this.
Gathering customer feedback can also help gain bonus insights. Note down everything that's working or not working properly.
Identify your priorities: Changing the whole website in one go and executing major design overhauls is not the right strategy for established brands. So, it is best to focus on the major changes.
Understanding your goals behind e-commerce website redesign will help you in achieving specific results with the redesign exercise. Answering the below questions will help:
Design for a new audience: Adding new product lines or expanding to new markets needs design upgrades. Update your strategy and redesign your e-commerce website by keeping in mind the new audience and geographical regions.
For example, a clothing store that initially sold only in the UK and has a lot of design elements that convey the same must reconsider redesign when launching in Ireland.
Learn everything about web vs native mobile apps.
Find out what’s working right: As mentioned above, there is no need to redesign your e-commerce website completely. Avoid changing core design elements and features that customers have become accustomed to.
Retain what works best and focus more on making upgrades where required. Conducting a quick customer survey to understand what customers like the most can greatly help. Focus groups are helpful too.
Get SEO team onboard: A lot of times, design teams and managers forget to take the SEO team onboard while planning the website upgrade. And this can cost the business dearly. Discuss the website redesign with your SEO manager so that they can chalk out a plan to make sure SEO elements remain intact.
In case you don’t have an in-house SEO team, we highly recommend onboarding SEO experts to oversee redesign execution.
Setup deadlines: Ecommerce website redesign can take a lot of time if prior deadlines are not set. Sit down with the design, development, SEO, and content team to decide on a practical timeline for a new website launch. Don’t be too ambitious about wrapping up the redesign quickly since it could lead to errors.
Before going live, make sure that the new design is tested twice for everything.
We hope that the above post will support the redesign of your e-commerce website. In case you need programming help, get in touch with our team of e-commerce website developers in India.
Have mobile app ambitions too? Get your mobile app developed by our experienced team of mobile app developers in India.
Have queries to ask about online store redesign? Drop them in the comments to get a quick reply from our team of experts.
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