How to sell jewelry online

Ecommerce store playbook

How to sell jewelry online

  • November 24, 2020
  • November 24, 2020

People love going online to buy products but selling something online is no easy task. The same goes for jewelry. A lot of people are selling gold, silver, artificial, and designer jewelry online to make huge profits. However, aspiring entrepreneurs and small jewelry store owners are still wondering how to do that. That’s why we created this post!

The below tips will teach you how to sell jewelry online through different mediums and in your budget:  

Let’s start!

Think about your niche

It simply means understanding what you want to sell and to whom you want to sell. This will help you learn how much effort it will take to reach potential customers. It will make it easy for you to understand which branding and sales strategies will work best for your online jewelry selling business to reach potential customers!  

Select the right platform 

The next step is to think about the right platform which will work best for your online jewelry business. While cheap jewelry can be sold easily on Facebook and Instagram pages, expensive jewelry requires a powerful e-commerce website with diverse features. Whatsapp is also becoming a powerful way to sell products online. So, measure where your audience spends time and start selling accordingly! 

Set up your online store 

For making big sales and revenue, setting a secure online jewelry store is a must. Modern jewelry stores include every important detail about the products so that shoppers can make a decision ASAP. Add a Contact Us option on every page to help people reach you easily in case of queries related to jewelry. Instant support matters a lot for businesses selling high-price products.  

how to sell jewelry online

Earn trust 

For jewelry stores dealing in designer products, earning customer support is of grave importance. Therefore, security seals, authentication, and promising returns policy go a long way in encouraging the customers to complete transactions. Earning trust has bigger rewards for gold and silver jewelry merchants!   

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Multiple payment gateways

Most people have unique payment preferences. So, it doesn't make sense to make everyone pick 'pay by credit card'. Add diverse payment methods to help buyers choose the payment method according to their preference. Some buyers love it if a jewelry website has COD (cash on delivery) option!

Promote online shop

After listing your products and setting up the store, it’s time to promote it! Start by sharing your online jewelry store link on social media platforms to bring more traffic to your website. If you cater to a small region, run ad campaigns on Facebook and Instagram to attract more visitors. 

Some online sellers also advertise offline to generate business mileage!    

Our guide on how to sell jewelry online ends here!

Want to discover unique online business ideas? Check out our list of best ecommerce business ideas of 2021!

Have questions in mind? Drop your questions in the comments or email us at to get a quick reply from experts. 

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