Building minimum viable product

Ecommerce store playbook

Building minimum viable product

  • October 14, 2020
  • October 14, 2020

Building a new mega e-commerce store is complex and expensive but launching a minimum viable product (MVP) isn't. In addition to validating the idea, starting with an MVP brings tons of other benefits. That's why entrepreneurs choose the MVP way.

In this post, Techosquare will share how to build a minimum viable product without a lot of hassle and expense. Here are the five steps involved in building a minimum viable e-commerce product: 

#1 Figure out the problem  

The first and foremost step of a successful MVP development is figuring out what you need to solve and for whom. Start by asking yourself these two questions to put yourself in the customer’s shoes. Look at your:

  • Target audience and their triggers
  • Target market 
  • Income and spending habits

Answering these questions will help you figure out the primary goal of your e-commerce product and find the best solution to fulfill your customer’s needs. 

#2 Study your competitors 

Conduct a competitor analysis to check if there are already similar e-commerce stores operating in the target market. Use research tools and offline surveys to gather information about your competitor’s products and position in the market. 

Gather and analyze feedback about your rival’s products. It will help you build a practical e-commerce MVP that addresses the shortcomings of existing solutions.  

minimum viable product ecommerce

#3 Define the user flow 

The next step of building a minimum viable product involves defining the user flow. This involves the steps required to reach your product’s primary goal. Think less about particular features and concentrate more on basic tasks such as product discovery, product purchase, managing orders, and delivery. 

As soon as these tasks are defined, you can then define the features for each step. 

#4 List and prioritize features 

Once you are done defining the user flow, it’s time to list and prioritize all necessary features of your product. Highlight all the e-commerce store features you think will be nice to have but not strictly necessary. Once you have prepared a list of features, prioritize them accordingly.

Check out this detailed list of online store features to pick the ones that matter the most to you.    

#5 Build, test, and learn 

Once the planning of your e-commerce product is done, you need to jump into the store development stage. And when product development is close to the finish line, your online store needs to get tested by real-world users. 

Based on feedback from beta testing, you may implement changes in the future versions of your product. After gathering user feedback, start improving your e-commerce product slowly and keep learning during the whole journey.

Above are the steps involved in building a minimum viable product. By following these minimum viable product guidelines, you will be able to sell faster, cheaper, better, and on top of everything, with your head.  

Want to start your online store at a small cost but don't want to compromise scalability and security? Check out our gam changing e-commerce website software

Also read: Ecommerce website development cost insights 

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