Optimizing E-commerce Website for Google: 4 Useful Tips to Consider

Ecommerce store playbook

Optimizing E-commerce Website for Google: 4 Useful Tips to Consider

  • February 14, 2023
  • February 14, 2023

Search Engine Journal states, “The top page list on Google has an average click-through rate of 32%.” That means ranking for top business queries is super important. However, top ranking is almost impossible without the right optimization strategies.

Because there are millions of e-commerce stores operating globally, an e-commerce store active in a highly competitive market needs to invest in e-commerce store optimization strategies to stand out. 

That’s precisely why Techosquare - a leading mobile app and web development company in India - decided to share everything about e-commerce website optimization. Even if you are entirely new to the e-commerce world, our guide will help you understand core e-commerce store optimization easily. 

Let’s begin the optimization journey!


Avoid content duplication

Google hates content duplication. Google’s search algorithm is known to deliver the most relevant results and avoid results that contain duplicate content. That’s why it is recommended to create unique content for your website. However, doing it on your own can be a daunting task. Reasonably, a lot of e-commerce website owners hire affordable content creation & marketing agency in India to perfectly optimize e-commerce websites for Google. 

optimize e-commerce website

Optimize product images

Product images are the most crucial aspect of e-commerce store websites as they are the top sales triggering factor. However, just having compelling and attractive photos isn’t enough. These product images should be optimized for “Google Images” search results to drive traffic. This can be quickly done by adding valuable and business-specific keywords in the Alt tag section. Below are the other aspects you need to consider while optimizing product images:

  • Choose product image dimensions properly
  • Choose the right file type
  • Use image site maps


Use business-specific keywords

Finding the right set of keywords and embedding it in your website content is the key to optimizing an e-commerce website for Google. A lot of e-commerce owners use keyword research tools to find out niche-specific keywords that are hypercritical for an e-commerce website. Web development experts recommends to regularly track and adding business-specific keywords to their existing ecommerce web pages.


Reduce website loading time

A slow-loading website can negatively impact your search engine ranking and turn away potential customers, who expect fast and smooth online shopping experiences. That’s why it’s important to reduce website loading time in order to optimize your e-commerce store website. Here are some effective ways to reduce website loading time:

  • Compress images and use image formats that are optimized for the web, such as JPEG or PNG.
  • Reducing the number of HTTP requests can help speed up the loading process.
  • A CDN (content delivery network) can help distribute content and improve loading times by caching copies of your website on servers around the world.

optimize e-commerce site

Optimizing e-commerce website: Endnotes

Remember, optimizing your e-commerce website for Google is an ongoing process and requires consistent effort. By following this e-commerce website optimizing tips and continually monitoring your website, you can increase your visibility in search results and drive more qualified traffic to your site.

However, success in e-commerce website optimization can’t be accomplished without a talented team of web developers. That’s why we recommend choosing a web development company that deeply understands the basics of e-commerce website optimization and has the expertise to deliver on all critical aspects.

Techosquare — a leading mobile app development company in India —  has been using the latest web development technologies to optimize web apps, corporate websites, and mobile applications.  Check out this web application development case study 

Still, got any queries to ask? Send them to info@techosquare.com and have them answered by our experts.


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