Start cosmetics and skincare store online

Ecommerce store playbook

Start cosmetics and skincare store online

  • January 20, 2021
  • January 20, 2021

According to The NPD Group, the beauty industry is the fastest-growing consumer product category, with an 8% annual growth in recent years. So, starting your own online cosmetic and skincare products store is a lucrative business idea. 

start cosmetics skincare store online

In this blog, Techosquare will discuss everything you need to know about starting an online cosmetics and skincare business and also touch upon eCommerce website development cost. Let’s first learn how the online cosmetic and skincare industry is going to progress in the upcoming years:

Ecommerce cosmetics and skincare store: Potential 

The cosmetics industry is growing strongly all over the globe and is predicted to exceed $716B by 2025. The expansion of the cosmetics industry through digital platforms will attract more customers willing to splurge on quality products and international offerings.

The skincare and cosmetics market growth is not limited to developed countries only. Men and women from developing nations are also experimenting with makeup and skincare a lot. This means this market will keep on growing for decades!   

How to start a cosmetics and skincare store online?

Select your niche

Starting your venture in a small niche is always a good idea. For example,  you can be an online cosmetics store committed to selling fragrance-free skincare products and makeup kits for people who have sensitive skin. Or you can be an online store dealing in sustainability-focused makeup products. 

Choose your own niche by doing some market research to avoid jumping into a crowded market segment.

Identify product suppliers

Suppliers are crucial to start an online skincare store because what will you sell if you won't have any product partners! While keeping in mind your niche, start searching cosmetics and skincare companies, suppliers, and wholesalers. This will help you in making an estimate of your initial inventory and catalog. 

Select store tech 

Choosing the right online store technology for your cosmetics and skincare store is important because your business growth will depend on it. Go for a store builder that gives the control in your hands while being scalable, secure, and affordable. We highly recommend dodging the monthly-payment model! 

Look for online store solutions that come at a small one-time fee. 

start cosmetics skincare store online  

Invest in marketing

Once you have decided your niche, identified suppliers, chosen e-commerce technology, and are ready to go live, it's time to set up your marketing process. Start by optimizing your online skincare store, setting up social media pages, and developing cornerstone content. These efforts will help you in generating initial traffic and sales. Learn more about online marketing services

Swiftkart: Skincare cosmetics store builder

You must have gained basic insights about starting an online cosmetic and skincare store. Now, let's look at the best cosmetics and skincare launcher! 

Swiftkart is quickly emerging as the best online store builder for entrepreneurs trying to launch niche-focused online stores. Check out its key features!

Budget-friendly: Swiftkart fits perfectly into the budgets of young entrepreneurs by helping launch an online store at a one-time cost of just $499!

Scalability: Make changes to your online skincare shop as it grows. SwiftKart lets you customize your online store without much hassle and add new features.

Security: Online security is one of the most important aspects while selling physical products. SwiftKart guarantees tight security and a smooth shopping process to make sure that customers keep coming back for more.

Start your online skincare business! 

This is the perfect time to launch your own cosmetics and skincare store to secure big sales and profits in the coming years. Want to start an online shop but still have some queries regarding business model, store development, and growth? Email us at to share your questions and we will answer them all!

More online store ideas and resources:

Start online fitness equipment store 

Start shapewear store online

Sell men's grooming store online 

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