Online fitness equipment store

Ecommerce store playbook

Online fitness equipment store

  • January 16, 2021
  • January 16, 2021

Globally, more people are working out regularly in an attempt to stay healthy and improve their overall well-being so that they don’t get caught by COVID-19. While gyms and fitness centers have started opening up, the sale of home fitness equipment is still on the rise. 

If you are an entrepreneur planning to start selling fitness equipment, then, this article is made for you! In this blog, TechoSquare will share everything you need to know before starting an online fitness equipment website. 

Let's first learn how much the fitness industry has grown in 2020, especially during the COVID-19 pandemic: 

Fitness equipment sales growth

During COVID, the demand for home fitness equipment like dumbbells, exercise bikes, treadmills, and rowing machines exploded. A 2019 study by Statista into the fitness equipment industry found it to be worth US$3.08 billion. The fitness equipment market by revenue is expected to grow at a CGPR of close to 9% by the end of 2021. 

online fitness equipment store builder

The best thing is that home fitness training is becoming the norm now. Hence, starting online fitness equipment selling store is a profitable idea. 

How to start a fitness equipment online store?

Now that you know how much profit and sales can your online store earn in the fitness equipment niche, it’s time to learn steps to start an online fitness equipment website. 

Here are the steps to start a fitness equipment store: 

#1 Find a niche 

Before starting an online fitness equipment store, it's important to find your niche. This could be solely marketing to women, marketing to men, or being a bulk supplier of treadmills and weights. Your business success will be directly linked to your ability to find out what people are interested in and how you can connect with them. 

#2 Conduct market research 

The next crucial step involves conducting market research. The same will give you an idea of what your online market (whether local or global) looks like. Do thorough research; join Facebook groups, and follow famous fitness brands to see what's selling and in limelight. Learn what fitness equipment is trending and what people want to sell exactly that! 

#3 Set up equipment store 

We know this part of starting an online fitness store is unglamorous but necessary. Begin with selecting the right e-commerce store builder. Visit other equipment store and take notes of the absolutely necessary e-commerce features. Choose a solution that's cheaper in the long run and scalable so that you don't end up switching technology after a year or two.  

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#4 Start small 

Developing a customer base that shops and stays loyal relies on exceptional service. If your fitness equipment business aims to cover too much ground too soon, it may sacrifice the personal touch that small businesses are usually renowned for. Therefore, go ahead with a small catalog in the beginning. You could add more products once your fitness equipment store gains good sales and profits. 

Starting a fitness equipment store with SwiftKart

Choosing an online store builder to launch an online fitness equipment store is more economical than creating an e-commerce store from scratch. SwiftKart has emerged as a popular choice for online fitness equipment store development for entrepreneurs across the globe. 

Here's why Swiftkart is impressing entrepreneurs more than other e-store launchers: 

Highly responsive design 

Airtight security 

Multilingual features  

100% scalability 

Learn more about SwiftKart 

Got any queries to ask regarding this online store builder? Send them to and have them answered by our experts. 

Also read: Trending e-commerce ideas of 2021

Learn more about starting an online store in 2021

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