How to start an online shoe store

Ecommerce store playbook

How to start an online shoe store

  • April 22, 2021
  • April 22, 2021

The online shoe industry has experienced strong growth over the past 5 years. While COVID-19 has done some damage, the demand for footwear online is still promising. So, it makes perfect sense to launch an online store that deals in footwear. 

In this blog, Techosquare will introduce you to all the essentials of starting an online store that deals in footwear. Additionally, we will also give a touch-up about e-commerce website development cost as well. Read on!

Online footwear market stats

The US hosts the largest footwear market in the world, amounting to approximately 79.89 billion in revenue. The market size of the global footwear industry in 2019 was 1.9 trillion US dollars and is forecasted to reach 3.3 trillion US dollars by 2030. So, starting an online e-commerce shoe store business in 2021 is a highly profitable idea. 

start shoe store online

While developed countries like the USA have seen a lot of shoe startups and virtual stores, entrepreneurs from developing countries have yet to capitalize on this niche. Hence, launching an online shoe store makes perfect sense. 

How to sell footwear online?

A lot of businesses selling footwear online struggle with sales and growth. This mostly happens because they probably didn't take the right steps to start their online shoe store. Below are crucial steps for building a powerful online shoe shop:

Select your niche

Choosing a niche for your online product store can be complicated. The segments mentioned below are performing well in the shoe segment:

Premium footwear

Women footwear

Kids footwear

Ethenic footwear

Decide your shoe store niche carefully before pumping in money!

Name your shoe store

Picking up the right store name is crucial. Use industry-specific keywords in your domain to rank higher on Google and reach potential customers. To get an idea of industry-specific keywords, scan a couple of local and international competitor websites.

If you are targeting a small region, then, choosing the store name in the local language will help too!

Pay attention to pricing

Let's be real, you won't be the only seller in the market. So, there is no point in charging a premium fee. If you are planning to launch a multi-vendor store for shoes, then, pricing has to be decided with extra caution.  Techosquare recommends offering initial discounts on your e-commerce footwear store to attract initial customers. 

Set up your shoe shop 

Start your shoe shopping venture by selecting the right e-commerce store builder. Make sure your e-commerce store builder brings absolutely critical features like responsive design, high security, and SEO-friendly structure. If you are building from scratch, then, make sure that you hire a team with vast experience in the field of ecommerce design and development.

Starting a shoe store with SwiftKart

Your e-commerce store’s success rate will majorly depend upon the design and performance of your online store. That's why you must select an e-commerce store builder that packs all the necessary features.

Swiftkart is one of the best online store builders of 2021 and is trusted by entrepreneurs all over the globe. Below are the key features of this online store builder:

Responsive design

SEO friendly

Multilingual capabilities

Everything customizable


Learn more about SwiftKart 

Got any queries to ask regarding this online store development solution? Send them to and have them answered by our experts.

Think shoe store is not your thing? Check out these unique e-commerce store ideas as well:

Start a med store online

Start online hardware store online

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