Start Shapewear Online Store - Business Insights 2023

Ecommerce store playbook

Start Shapewear Online Store - Business Insights 2023

  • January 1, 2021
  • November 4, 2022

Note: This blog on the shapewear online store has been updated for 2023. More content has been added according to the latest online store insights. Happy reading!

Shapewear is all about driving away attention from some parts of your body and emphasizing others. A global rise in beauty consciousness and influencer impact has largely contributed to the growth of this industry. Yet, many entrepreneurs are new to the world of body shapers and its exploding growth. 

start shapewear ecommerce store

In this blog, TechoSquare will tell everything you need to know before starting a shapewear business online. From sales figures to business requirements, we have covered all major aspects.

First, let us put a spotlight on the market growth of the compression wear and shapewear industry:   

Shapewear market overview

EcommerceCEO research shows a 7.1% compound annual growth rate from 2018 to 2028. Given the US$4211.1 million in revenue that came in 2018, the shapewear market is expected to reach US$5576 million by the end of 2022. Ecommerce industry experts also believe this figure to get more than double over the next 10 years. 

Starting an online shapewear store: requirements

It's really easy to start an online store to sell shapewear garments. Here are the quick steps you need to follow to start an online shapewear store: 

#1 Research and identify competitors 

To successfully run an online shapewear store, you need to identify products and select a specific target market. Research clothing line manufacturers and identify the ones that best fit your goals. Research your competitors and check the price points. By doing so, you will get an idea of what products you need to focus on in your shapewear store. 

#2 Draft business plan 

Once you are done deciding the shapewear products you want and touched base with manufacturers/suppliers, start drafting a business plan. It will prepare you for potential e-commerce challenges and opportunities in your market as a local or global shapewear startup. Also, go deeper into the cost aspect.

Make a note of all the costs that will come into play: production (if doing), supply chain, store development, marketing, and scaling. By considering all these factors, you will be able to determine the final cost of your shapewear project.  

online store launcher shapewear

#3 Source shapewear 

When it comes to buying wholesale shapewear, offline wholesalers are the most preferred medium for most shapewear store owners. From chick control briefs to high waist thigh shaper, there is a variety of shapewear products you could find in their stores. Buy and stock them in your inventory. One could also hit online stores in order to get exclusive shapewear products to sell.  

#4 Set up your online store 

Begin thinking about your online store before you source the shapewear products! Identify the right technology to build an online store that is secure, scalable, and practical. Avoid the slippery slope of pay-small-every-month. Look for a solution that charges a one-time cost to get you started since it makes more sense in the long run!

Dedicate time to gathering high-quality product images and writing awe-inspiring descriptions. Stay in the store development loop to make sure you get all the core features initially. The glittery ones can be added later on!

#5 Think marketing

Just starting a shapewear store isn't enough. You need to invest in marketing as well. Set aside some money to invest in SEO, social media, ads, and branding to secure the future of your online body shaper store. The easiest way to automate marketing is by partnering with an experienced digital marketing agency. In case that doesn’t appeal to you, building an in-house team is also a good idea.  

#6 Cost analysis 

Understanding how much it will cost to set up your online shapewear business will help you create the right budget and figure out if you have the resources to go ahead with the venture. Below are the cost considerations:

One-time cost: These costs do not change regardless of your inventory. It includes website development, business registration, and similar expenses. 

Monthly costs: This cost majorly includes advertising, marketing, salaries, technology fees, and allowances. Make sure you take these into account before moving ahead with your shapewear business.  

Production/sourcing cost: This includes the cost of getting shapewear products from the manufacturer, and also the pricing for shipping to your fulfillment center. If you plan to manufacture on your own, raw materials and factory setup also need to be taken into account. 

Start an online shapewear store with SwiftKart 

COVID-19 has caused millions of offline business owners huge losses. At such times, investing in a growing segment like shapewear makes more sense than meddling in saturated markets. SwiftKart is quickly emerging as a popular online shapewear store builder in 2023. 

At just $499, the self-hosted e-commerce store launcher promises an online store that's: 

- Highly responsive  

- Secure

- Multilingual  

- Practical  

- 100% scalable 

Learn more about SwiftKart store builder 

Got any queries to ask? Send them to and have them answered by our experts. 

Want to build the Amazon of the shapewear business? Check out these web design and development services: 

PHP development services in India

Ecommerce website development services in India

Custom web development in India



Your query wasn't answered? Drop it over here for free personal support