70% of industry leaders see UX and CX as difference-makers. Even customers are willing to pay more if user experience meets their expectations. That’s why it makes sense to invest in user-centred design.
Without following the right process, it becomes hard to create a user-focused design. That’s why Techosquare - a leading provider of mobile app development services in India - decided to talk about the user-centred design process.
Putting behaviours, needs, and preferences of users at the centre of the design process is known as user-centred design. The main goal of user-centred design is to create services, products, and experiences that are efficient and leave the users craving for more.
The process of user-centred design contains some crucial steps that help in creating a practical design. Read on to discover the process of user-centred design or also learn our modern website design services in India.
Below are the 7 steps of the user-centred design process:
User Research: Running surveys, conducting interviews, and making observations are the best ways for user research. Conducting user research helps designers gain a good understanding of users that will use the product or service.
Ideation: After user research, the next step is to generate concepts and ideas that can meet the needs of different user personas. This step helps in bringing a broad range of ideas for user-centred design.
Prototyping: The next step is to test the viability of their ideas by creating paper prototypes or wireframes. The main purpose of prototyping is to test the usability and basic functionality of the design concepts. Once initial prototypes are evaluated, designers move to the development of high-fidelity prototypes.
Usability Testing: After creating high-fidelity prototypes, It’s time to test them with real users for gathering feedback and identifying areas that require improvement. Again surveys, interviews, and making observations can help in usability testing. The main purpose of usability testing is to identify any usability issues or barriers.
Iteration: Now, you have received feedback from real users. This is the time to make changes in design prototypes to meet users' needs. The revised version is then tested again to check if the issue found in the previous section is resolved or not. This process is repeated again and again until the design meets user needs.
Implementation & Evaluation: This step involves working with developers to create the final product or service. Once the design is final, it can be implemented and released to the market. After release, designers can evaluate its effectiveness and make improvements for users.
We hope that the above post helped you learn everything about the user-centred design process. Following every step will help you in creating a design that meets the needs and expectations of the targeted audience.
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