Ecommerce store playbook
Website touchpoints refer to the interactions between the site and customers that occur during their online journey. However, a lot of entrepreneurs have no idea what touchpoints they need to optimize to create a smooth, unique, and pleasant online journey for their consumers.
In this blog, Techosquare - a leading web development company in India - will share a list of 7 website touchpoint examples that are helping businesses create a long-lasting impression on customers and make their browsing journey silky-smooth.
Are you ready to learn about those website touchpoint instances? Let’s go!
The homepage is usually the first page that visitors see when they land on a website and it sets the tone for the rest of the browsing experience. Ensure that it looks visually appealing, is easy to navigate, and communicates the brand’s purpose. Check if this website touchpoint is providing a clear call-to-action to encourage visitors to take the next step such as signing up for a newsletter or moving to a product or service page.
For those who don’t know, navigation refers to the menu system that allows visitors to move around the website. Just like Google Maps makes it easy for you to find the location of your desired destination, this touchpoint makes it easy for visitors to easily discover what they are looking for, without having to dig through multiple pages.
Make certain the navigation system of your site is intuitive and easy to use, with clear labeling and concise menu items.
Business details such as contact number, email address, and physical address, should be displayed prominently on the website. Why? Because this touchpoint will make it easy for visitors to get in touch with you if they have any questions or concerns.
Having a search bar on the website can significantly enhance the user experience by enabling visitors to quickly find what they’re looking for, especially if they’re looking for something specific. Add a well-designed search function, that provides relevant results, and be easy to use.
One of the most important website touchpoints is having a responsive design. It enables a site to adapt to different screen sizes and orientations. Responsive design provides a seamless user experience regardless of the device being used. Techosquare believes this touchpoint to be crucial as most people are accessing websites via smartphones nowadays.
Visitors are more likely to leave a website if it takes too long to load. Optimizing the website’s load speed can improve the user experience and encourage visitors to stay on the website longer. This touchpoint can be leveraged by compressing images, reducing the number of HTTP requests, and minimizing the use of plugins and scripts.
In the digital world, content is KING! Consumers are more likely to stay on a website that offers engaging content, such as blog posts, videos, and infographics. Add content to make visitors stay on your site for longer and encourage them to return. Make sure it matches their interests and provides value in some way such as educating them or entertaining them.
Social media integration
If the content is KING, then social media is QUEEN. Social media integration can help your site increase engagement and build a stronger online presence. Add social media icons and links to encourage consumers to follow your business on different channels, share content, and leave reviews. This touchpoint can literally help you increase brand awareness and get more leads.
Website touchpoints: Endnotes
Remember, optimizing your website for a better user experience requires consistent effort. By paying attention to the aforementioned touchpoints, businesses can improve the overall customer journey and increase customer satisfaction with their sites.
It may be wise to hire a web development company if nothing makes sense. Techosquare has a deep understanding of the fundamentals of website optimization and can help you achieve success by thoroughly addressing all critical touchpoints.
Got any queries to ask? Send them to email@example.com and have them answered by our experts.
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