Mobile App Development Strategy for 2021: Tips Included

A robust mobile development strategy is paramount if you wish the mobile application to become a critical part of your business processes, attract downloads, or generate revenue. Sadly, not every entrepreneur starts with a solid mobile app development strategy to design and develop a mobile app.

In this blog, Techosquare will share how to create the perfect mobile app development strategy in 2021 by sharing the best tips and hacks.

Let's learn the meaning of mobile application development first!

What’s mobile application development strategy?

A mobile application development strategy is the easiest way to make sure that your mobile app achieves what it’s built for. Following a comprehensive mobile app strategy helps save time and money spent on needless features, programming, and upgrades. A well-thought strategy also requires decision making on:

Establishing user profiles

Defining data accessibility

Security protocol design

Data management

App capabilities


Mobile application development strategy: Importance

Building a mobile app without a detailed strategy and plan is a recipe for disaster. That’s because the mobile application development process is long and there are hundreds of things that can go wrong.

Without the right mobile app development plan, below are the things that will most likely fall apart:

  1. App performance
  2. Scalability
  3. Data safety
  4. Monetization
  5. Support
  6. User experience
  7. App design

This is the reason why millions of entrepreneurs and businesses across the globe create a mobile app strategy by collaborating with their technology partners.

Mobile app development strategy: Valuable tips

The following are the best tips for creating a solid, cohesive strategy to develop clear a mobile application:

#1 Expect fluctuations

James Goldman - the famous American screenwriter and playwright - once said, “Nothing in life has any business being perfect.” We think he's 100% right. Your mobile application app usage statistics aren’t always going to be perfect.

So, the first and foremost tip to consider while creating a solid, cohesive strategy for your mobile app development is to expect fluctuations. Keep in mind that it’s going to have ups and downs during different times and seasons. Its usage and performance are also going to get affected.

Focus on creating a flexible mobile app development strategy that can accommodate major as well as minor changes without shaking up completely.

#2 Perform market research

Remember - no research without action, no action without research. Before your developers start coding up the mobile application, perform thorough market research. It will help you reduce risk by allowing you to determine features that your product needs and help you make informed decisions.

Use different tools like Attest, Google Trends, Social Mention, and Answer the Public to get grips on your market and audience, faster. Gather data on customer-specific problems and needs as they refer to your mobile application. Your goal should be solving their problems using your app.

#3 Use cloud technology

Cloud technology is fundamental to the next wave of digital development. Popular mobile applications like Dropbox, Facebook, and Gmail are popular examples of cloud tech. In fact, Netflix - the popular video streaming app that we use to consume content also uses the same technology.

That’s why it makes perfect sense to deploy cloud technology for your mobile app development. This strategy will help you eliminate the requirement of developing an app for multiple platforms and device types. It will also provide you with other benefits including standardization, flexibility, agility, and low operational costs.

#4 Enhance data security

Suppose the zombie apocalypse has arrived. Will you survive without ammo, skills, and shelter? Of course not! Likewise, your mobile application will also not survive for a long time with poor data security.

Enhance your application’s data security to secure it from malware, hacks, and other digital frauds that compromise personal data. Use data encryption, secure logins, SSL, and other digital security practices to boost your mobile application security.

Biggest online security threats and their solutions

#5 Focus on performance

No customer likes using a mobile application that slows down, hangs up, or crashes down completely. No, we are not exaggerating. According to a report by Dot Com Infoway, 62% of people uninstall an application if they experience mobile crashes, freezes, bugs, or errors.

What’s worse, they might leave one-star ratings and bad reviews for your application, which is really damaging. Ask the developers to take care of memory management, software lifecycle, and network management. Look out for issues and errors before mobile app development launch!

#6 Obsess over UX and UI

Another useful tip to create a successful, solid mobile app development strategy in 2021! Mobile user experience (UX) design refers to the design of positive experiences. Messing up the UX and UI will mean users will be flummoxed and irritated until the issues are fixed.

Here are some things to keep in mind:

Check if your mobile application is simple to use and easy to understand.

Make sure that your app is easy to navigate and has control sizes that are easier to tap using a thumb.

Keep the text size large.

Try to provide simpler forms where users can provide their input with ease.

#7 Think 5G

Most developers are still not talking about this latest mobile application strategy. Don’t worry, we will! 5G is the fifth-generation wireless technology that is becoming more omnipresent in 2021. It brings three brand-new ideas to the table:

  1. Wider channels (meaning, more speed)
  2. Lower latency (meaning, improved approachability)
  3. More bandwidth (meaning, ability to connect a lot of devices at once)

Do you know why we are telling you about this? Because it will affect your mobile application usage and the way it is going to get developed. So, make certain it is made like a gun and goes like a bullet.

In simple words, develop your mobile app development strategy using the best ways to leverage the 5G network in order to improve its performance. Ensure it loads quickly to satisfy users.

Everything about progressive web application development.

#8 Use AI

Remember, Dave Waters once said that artificial intelligence is the future. Guess what? The future is here! Artificial intelligence is now one of the biggest trends in the app development industry. A lot of businessmen are already using it to get speedy output with accuracy and perform core functions with ease.

We would also suggest using the latest AI strategies and practices while developing your mobile application. Make space for speech-recognition technologies like Siri or Alexa. Integrate chatbots into your app to automate support.

Mobile application development facts

Still not convinced about developing an awe-inspiring mobile application for your business through a comprehensive mobile app development strategy? Don’t worry, we are here to help you make an informative decision!

Here are some amazing 2021 facts about mobile application development:

  1. 87% of people spend their time on mobile apps more than websites.
  2. 42% of businesses choose iOS as a mobile app development platform, while 31% choose Android.
  3. 63% of millennial population preferred to make purchases on mobile apps.
  4. Download projections for apps in 2018 stood at 269B. That’s around 33 apps for every person on Earth.
  5. Android Play Store has the highest number of applications available for download, totaling 2.8 million apps.
  6. Mobile applications generated over $77 billion in total revenue by the end of 2017. This is a huge jump when compared to the total revenue in 2012, which was $18.56 billion.
  1. By 2024, over 42% of all sales in the UK are expected to be influenced by mobile applications.
  2. In the US, the average adult spends 4 hours and 39 minutes on communications apps. This is around 1/5th of the day.
  3. 74% of mobile app developers use two or more platforms to develop the app. According to a study in 2011, 80% of developers build apps for Android, iOS, or both.
  4. India was the leading market for app downloads in Q2 2020, followed by the US with around 3.75 billion, and Brazil with 3 billion downloads. 
  5. 21% of millennial population opens an app over 50 times a day. In comparison, 49% of people open an app more than 11 times a day.
  6. The average smartphone owner uses 10 apps each day and 30 apps per month.
  7. More than 65% of mobile users spend the majority of their time on social media apps.

Web app development steps to build a radical solution

Aren’t these facts mind-boggling? We bet by now you have understood how mobile applications have become an integral part of our daily lives. Mobile applications allow businesses to become more interactive and collaborative. It is more a necessity than a luxury.

Mobile app development strategy: Final words

Above are the best mobile app development tips to create a fool-proof strategy for your mobile app development. As the mobile market becomes increasingly saturated, the need for a strong strategy has become more essential for entrepreneurs to focus on consumer acquisition and retention.

Hire Techosquare in case you struggle to create a perfect mobile app for your business or venture. Our team of experts will craft a solid plan that will make you a competitive player.

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