Responsive website design and development can no longer be ignored in 2021. Mobile devices account for approximately half of the website traffic worldwide. To be specific, smartphones generated 54.8% of global website traffic in the first quarter of 2021.
This is the reason why more and more businesses are preferring mobile-friendly website design over traditional one. However, there are still entrepreneurs who have no idea of what responsive website design is, and neither are they aware of its benefits.
In this blog, Techosquare will share everything about responsive website design. Let’s put a spotlight on its definition first!
A responsive website design is a design approach that makes web pages deliver an optimal experience on all devices and screen sizes.
Unlike the static design approach, mobile-friendly website design adjusts the elements like the dimension of your browser changes to prop up the ideal size for text, media, CTAs, and other website elements.
Just like a house can’t be built without pillars and columns, a modern website can’t survive the market dynamics without a responsive design. The following are the reasons why you should invest in mobile-friendly website design:
One for all: Whether viewed on a 6-inch smartphone screen or a 28-inch QHD monitor, a responsive website would configure itself for the user’s optimal browsing experience.
Improved experience: If customers are able to access a website easily on all platforms, they are more likely to stay engaged. By deploying mobile ready design, you will not only improve user experience but also boost conversion rate.
High ranking: With mobile-first indexing, Google has confirmed that responsive web design is an important factor for search rankings. If your website is mobile-friendly, Google will crawl, index, and rank your website better and faster than others.
Modern: Responsive website design is quickly becoming the standard in website design and development. Deploy a desktop-only website design and your customers will be quick to tag you as someone who doesn’t keep pace with time.
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You can check if your website is responsive or not by using a quick browser hack. Here are the steps:
Or you can simply shrink the browser to see how the website adjusts to different sizes.
Responsive website design has become ever important since mobile devices have become the primary way to experience the internet. So, if you are thinking of undertaking site redesign or building one from ground zero, these mobile-friendly website design practices will help you along the way:
Just like Google Maps helps us find the way to our destination, site navigation serves as a roadmap for visitors and lets them easily access critical web pages with ease.
While desktops have enough space to show tabs linked with all important pages, there is no such liberty on mobile devices. That’s why responsive designers use a hamburger icon and stack all the links behind it. This has become the standard design practice when it comes to navigation!
Images are an easy way to enhance the user experience of your website but if they won’t be optimized for smaller screens, the visual experience will be spoiled. Ask the designer to optimize the images to fit perfectly on all screen sizes.
Also, reduce the size of photos to make sure that they don’t increase the load time. Consider using images that are highly optimized for multiple smartphone breakpoints to demolish scaling and bandwidth issues.
Another amazing tip to consider while designing a responsive website. CTAs are like victor’s garlands for a website. They do wonders at drawing visitors' attention, piquing their interest, and eloquently guiding them to your major conversion goals.
A lot of times, designers forget to treat call to action elements during responsive design enhancements. Make sure that doesn’t happen with your website!
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Interaction design practices like hover effects work perfectly on desktops but not so much on mobile devices. That’s why it makes sense to review interactive elements like buttons and hyperlinks for mobile enhancements. Resizing buttons and similar design elements should also not be forgotten.
There you go!
We have told you everything critical about responsive web design.
Creating a mobile-friendly web design was an option a few years ago but now it’s an obligation. The above responsive design practices will help make your website ready for mobile devices.
Responsive websites work super smoothly on smartphones, tablets, and desktops. However, building highly functional mobile-ready website requires deep expertise in responsive design tools and technologies. At Techosquare, we pack the same, and much more.
Planning to create a responsive website? Email us at firstname.lastname@example.org Our team of website designers and developers would be more than happy to help you out!