Creating Own Website for Business in 2023: 5 Platforms, Tips, and Trends

Whether you are an offline entrepreneur thinking of taking your business online, an artist wishing more eyeballs for her art, or an influencer interested in business deals, creating your own website is almost essential for virtual success.

About a decade ago, the idea of creating a website on your own was still pretty much hot off the press and cost an arm and a leg. But thanks to rapidly evolving DIY technologies, creating great and engaging websites in 2023 is no more a back-breaking job. Even a rookie can develop a basic website.

However, there are still many people who aren’t certain why they should create their own website. Some are familiar with the benefits but aren't sure about the best platforms, tips, and trends to consider for building sites. If you are one of them, keep reading!

In this blog, Techosquare - trusted for modern website design services in India - will tell you everything important about creating your own website for business in 2023.

Let’s discuss the reasons to develop a website first!

Why Create Own Website for Business or Brand?

In this day and age, a majority of customers prefer visiting a website and checking online content before purchasing a product or service. Without a website, virtual credibility goes for a toss. By having one, you can convey relevant information to your customers, host products, feature reviews, and accomplish a lot more

And these are not the only reasons to create your own website in 2023. Here are more reasons to consider:

More accessibility: When it comes to purchasing a product or service, more and more consumers are favoring accessibility. Creating a website makes you available 24x7. It lets customers visit your business anytime to make purchases and makes it easy for you to keep track of them.

Increases visibility: A business without a website and online presence is a ghost in the virtual world. No matter how good your products or services are, not many people will be able to learn about them without a website. Creating a website to drive people towards your business and products helps with building a strong brand reputation.

Showcases products in a better way: A website can showcase your products as well as expertise in the best way possible. Adding product images, creating video tutorials, and downloadable PDF instructions - there are many ways to showcase your products and services with a website at hand.

Maximizes ROI: Another important reason for creating your own website in 2023. It is obvious that as an entrepreneur, your biggest priority will be maximizing return on investment (ROI). Creating a website that is search engine optimized and has a robust and scalable design put you in front of hundreds of thousands of potential consumers and contributes to maximum ROI for your business.

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What are the Best Platforms for Creating Own Website?

Now that you are aware of reasons to create a website for your own business, it’s high time to put a spotlight on the best site builders that can either turn you into a web developer overnight or help you launch an online store with ease.

The following are the best website platforms used for specific purposes such as creating ecommerce stores or blogging websites:

#1 Wix

An easy-to-use website builder, Wix gives you complete control over your site. It brings drag-and-drop editing tools and a huge range of features that make the website-building experience painless and fun. Although Wix has a free plan, its premium plans range from $16 to $45 per month.

When it comes to templates, Wix provides its users with over 800 templates to pick from. However, you can’t change the template once your site goes live. Also, its premium plans are single-site only and you can’t export your website. Meaning, you have to spend serious money to recreate and transfer your site away from Wix.

#2 SwiftKart

SwiftKart, hands down, is one of the best platforms to launch scalable and mobile-friendly ecommerce website for business. Entrepreneurs are using this builder to form a strong presence online at a one-time cost. Yes, you read it right! Unlike Wix, there is no monthly fee associated with SwiftKart, a self-hosted ecommerce shop launcher.

From site functionality to design, this ecommerce website builder lets you tweak everything as per your needs. SwiftKart is also famous for its features like responsive layout, multivendor capabilities, and airtight security, and has a starting price of $999.

Learn more about this ecommerce store builder and request a free demo.

#3 Weebly

A solid website builder with more than 50 million websites built, Weebly comes with 40+ mobile-friendly themes and a drag-and-drop editor that makes the whole website-building process a piece of the cake. Powered by Square, it lets entrepreneurs create and publish attractive, responsive-design blog sites, website galleries, and online stores.

Weebly also comes with an app center that gives you the option to boost the capabilities of your website. But as they say, every coin has two sides. This site builder also has its share of problems. For starters, Weebly has a poor backup system. Meaning, you can easily lose countless hours of your work if something comes to naught.

#4 GoDaddy

Another well-known website builder that can be used for creating your own website in 2023. GoDaddy got a set of tools that are easy to comprehend and bundles hundreds of theme options with its site builder plans, all tailored to match the specific needs of users. Beginners-friendly, it offers step-by-step explanations of how to create and fine-tune your website for a better experience.

However, you can’t easily switch between themes without losing your website content.

#5 Squarespace

Our list will be considered incomplete without talking about Squarespace. This site builder has a wide range of features to give your website the POWER it needs. Flexible layouts, custom color palettes, unique background art creation tools, and built-in photo editing capabilities - these are just a few features to recall.

Although it is not an easy-to-use builder in the market, it won’t take entrepreneurs too long to get used to it. Just a little more patience and time than Wix and Weebly. Pricing is a bigger issue with Squarespace. The online store builder asks to pay $24 on a month-to-month basis.

What’s more bothersome, its plans are also limited to a single website. In fact, the low-tier plans cap the number of pages or products to be included on a website.

What Tips to Consider While Creating Own Website in 2023?

From functionality to visuals and navigation to coding integrity, a lot goes into the development of a nice-looking, user-friendly website. Now some of you might think, “Boy this seems like a daunting task.” Yes, it is but creating your own site can be much easier with a bit of forward planning.

Here are some key tips to consider to hasten the website development process in 2023:

#1 Keep design clean

Just like you keep your living space clean and organized, users also expect a clean, appealing website design. The value of your brand and content grows massively if a UX-driven design is deployed.

Put simply, it will help in delivering a positive experience and converting visitors into regular customers. Consider the following tips to create a clean design for your website:

  • Clarify relationships between objects
  • Make sure empty or white space drive people toward the elements or web pages they want to check
  • Check if everything in the website design has a purpose
  • Keep images crisp and clean
#2 Smooth navigation

Can you go to an unknown destination without Google Maps? The answer is NO! Just like right navigation in the real world assures that you reach the destination without a hitch, navigation assures that your website is accessible and usable for the users.

Therefore, set a straightforward way of moving between screens and discovering the required service or product web page while creating a website for your own business. This will help you draw visitors' attention, make them search and browse your site for longer, and give them certainty about where they are and what they can acquire from it.

#3 Responsive design

One of the most important tips to consider while creating your own website in 2023. According to Statista, mobile devices generated 54.8% of global website traffic in Q1 of 2021.

Creating a website with a responsive design will enable its content and elements to flow freely across all screen sizes and renders it to look great on all devices. This is enough reason to invest in responsive design for your website.

#4 Short loading times

According to Unbounce, nearly 70% of consumers admit that website speed affects their decision to buy from an online retailer. Therefore, our next tip for entrepreneurs is to work on loading times while creating a website for their business.

Consider these tips to optimize the performance and lower the loading time of your website:

  • Reduce the number of HTTP requests
  • Switch to HTTP/2
  • Optimize image sizes. Make sure to use the correct file type too. (JPEG for multi-color images and PNG for simple graphics, for example)
  • Implement Gzip compression
  • Minify and combine CSS, JavaScript, and HTML files
  • Use website caching

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What Web Development Trends to Follow in 2023?

Entrepreneurs who want to make certain that their websites stay fresh; keep up with the competition, and attract more customers should integrate the newest web development trends into their websites.

Here are some trends to watch out for while creating a website in 2023:

#1 Progressive Web Apps (PWA)

Do you know that it is possible to bring website surfing closer to the native mobile application without creating one? No, we are not kidding! Progressive Web Applications (PWA) use modern web browser APIs and attributes along with a traditional progressive enhancement approach to deliver a native app-like experience to users.

Although the concept is not that fresh, PWAs in their latest iteration will replace traditional web apps for good. Companies like Starbucks, Pinterest, and Twitter are already leveraging PWA for better user experience.

#2 Voice Search Optimization

“Okay, Google. Search for best mobile phones under $500.”

“Hey, Siri. show me the best laptops of 2023.”

A lot of people nowadays count on voice search to look out for products, services, and content on the internet. How about involving such incorporating such a voice-enabled solution into your website?

Optimizing your products and services as well as the content strategy for voice search will help your website rank higher and appear more frequently on search engine results pages.

#3 Motion UI

Customers nowadays expect a site to look captivating and deliver the information they seek. Put simply, your target audience will take a glimpse of your site only if it looks good.

Web development trends like Motion UI can help you represent your site in the most engaging and appealing way possible. It uses attractive animations and CSS transitions that can help entrepreneurs play around with them as they desire.

Although Motion UI is currently used for advertising banners & videos, we are likely to see entire web pages move using this technology in 2023.

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Creating Your Own Website: Final Words

There you go!

We covered everything important you need to know about creating a website for your own business. As you witnessed above, building a no-frills site is really easy nowadays but developing a powerful website optimized for high leads and profits is still bewildering.

Therefore, we highly recommend you consult a skilled team of web developers and designers if your dreams are big. Techosquare helps its clients in developing solutions that fit their requirements perfectly and serve them with full-fledged utility for a long time.

Got any queries to ask? Send them to and have them answered by our web development experts!

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