10 Tips to Improve Website Performance, Speed, and Security

“How to improve website performance?” is a widely searched query in 2022. That's because having a spot-on website design is not enough. Customers nowadays care about website performance, speed, and security. If you think improving these factors is unimportant, then you are making a BIG mistake!

According to a report by CrazyEgg, a one-second delay in a website load time leads to:

  • 11% fewer page views
  • 16% decrease in customer satisfaction
  • 7% loss in conversions

In this blog, Techosquare - the leading PHP development firm in India - will share 10 tips to improve website performance, speed, and security. Pulling off even 50% of these will help delight the audience, boost sales, and increase traffic.

Let's get started.

Choose the right hosting plan

Experts believe that hosting is one of the most overlooked factors when it comes to website speed and performance. Businesses often go with a shared hosting plan since it is cheaper and easy to deploy. What they are not aware of is that its limited bandwidth and technical configuration could make website performance suffer.

If your website attracts a huge amount of traffic and needs a lot of data, then, a shared hosting plan isn't going to cut it. Opt-in for a dedicated hosting server as it will guarantee you better performance.

Leverage browser caching

For those who don't know, caching improves the performance of your website without immolating anything. Not only will it result in remarkably faster load times but also diminish the load on your hosting server. Enable browser caching so that visitors can stack up some of your website's static files temporarily on their desktops and smartphones.

How will it help? Since your visitors have no need to reload your website all over each and every time they come back, performance will be much faster on their oncoming visits.

Enable GZIP compression

Remember how we try to fit more stuff in our suitcase before heading on a trip (by rolling our clothes; putting stuff inside shoes; using packing folders)? Well, GZIP compression works just like that. It enables you to bring down the file sizes of various elements within your business website.

GZIP compression, in some cases, can help you to reduce the weight of your pages by up to 70%. The lighter your website pages are, the faster your website will load.

Use Content Delivery Network (CDN)

One of the effective approaches to improve the performance and speed of your website. Content Delivery Network (CDN) will deliver your website content at top speed to users around the world by optimizing the delivery of its static files such as CSS, images, fonts, and JavaScript. CDN providers like Cloudflare, Fastly, CDN77, and Amazon CloudFront are helping improve site's loading times in 2022.

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Optimize image sizes

To optimize the whole, we must sub-optimize subparts. Your website performance can also be improved if you optimize several components of it. One such component is an image. Sites that are graphics heavy can use tools like Adobe Photoshop, PicMonkey, PIXLR, and Canva to reduce the size of website images.

Make sure that you are using the correct file type too. We suggest using JPG for colorful images and PNG for plain pictures.

Switch to HTTP/2

If you have been reading our posts for some time now, you must already have an idea of how much we have talked about this point. We want you to think of it as a REMINDER! HTTP/2 is great by leaps and bounds from HTTP. Not only does it increase website bandwidth efficiency by using a binary compressed format for headers but it also decreases latency by multiplexing requests and allowing the client to set specific priorities for user's requests.

Long story short, it improves the speed and performance of your website by avoiding the overhead of multiple requests. Ensure that your hosting supports HTTP/2.

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Write mobile-first code

For those who don't know, mobile-first is a term used to describe the act of developing and designing a mobile version of a website before the desktop version. It can:

  1. Make your website load faster across all devices.
  2. Do wonders for backward compatibility.
  3. Improves user experience of your site on the whole.

Ask your developer to write mobile-first code for your business website and then adjust it for desktop devices.

Minify your website scripts

Another useful approach for improving website performance and speed in 2022. When developing CSS, HTML, and JS files for your website, developers tend to use spacing, comments & well-named variables to make code and markup readable for themselves.

Though it is a plus point in the development phase, it automatically becomes a minus point when it comes to serving your web pages. Comments and well-structured code generate auxiliary network traffic without providing any functional advantages.

Ask your developer to minify JS, CSS, and HTML website files by excluding extra spaces and crunching variable names. Minification can limit the website file size by as much as 60%.

Keep software and plugins up-to-date

According to a source, countless websites get jeopardized by potential hackers and bots due to outdated software and plugins. Updating them to the latest versions is vital to the health and security of your website. Make it your topmost priority. Check your website regularly for updates. You can also add an update notification plugin to ensure website security.

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Add SSL certificate

We all lock our doors properly before heading out of home in order to protect valuables. Adding an SSL certificate to your website is just like that! It encrypts the website information and protects it from others to access it while in transit. Pay for an SSL certificate for liability protection.

There are dozens of ways to get an SSL certificate online - some free and some paid. Bluehost, Comodo SSL, or GoDaddy are some of the best SSL certificate providers of 2022.

Consult your developer to identify website optimization areas and undertake improvements. If your developer doesn't have the experience to execute some of the recommendations, speak with our team of programmers!

Got any questions to ask? Send them to info@techosquare.com and have them answered by our experts.

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