Mobile Ecommerce App: Meaning, Importance, Facts, Stats, and Cost

Gone are the days when most of us went to the supermarket to shop for groceries, clothes, and other life essentials. Today, we use mobile ecommerce and fill our virtual carts. Don’t believe us? Sales generated from mobile ecommerce are over 53% of all ecommerce sales. No wonder so many entrepreneurs are investing their money in mobile ecommerce app development.

That said, there are business owners who aren’t familiar with the power of mobile ecommerce. In this blog, Techosquare will share almost everything crucial about mobile ecommerce applications. If you are serious about earning huge profits online in 2022, then, read this blog till the end!

Let’s understand the meaning of mobile ecommerce first!

What’s Mobile Ecommerce?

As the name suggests, mobile ecommerce represents transactions that use wireless electronic devices or to be more specific, handheld devices such as mobile phones and tablets. Also called mCommerce, these devices interact with computer networks that have the potential to manage online merchandise purchases.

Unlike desktops that curtail mobility, m-commerce lets you transact anywhere, provided there’s a wireless internet provider available in that area. You can supervise commercial transactions like product sales and purchases, online transactions, bill payment, and online banking within the small screen of your smartphone.

Importance of Mobile Ecommerce Apps

We are living in the mobile world. And in order to make your business survive and succeed, you have to incline towards providing more convenience to your customers to develop loyalty and ensure sales.

The best way to achieve these goals is by creating a mobile ecommerce space, making it accessible to target customers and letting them purchase your products easily, irrespective of the platform (say iOS, Android, or Windows Phone) they use to shop online.

Why? Well, here are the reasons:

Increase in use of smartphones and internet

Statista states that the total number of smartphone users across the globe today is 6.648 billion. Meaning, 83.96% of people own smartphones. What’s more surprising, there are over 10.37 billion IoT cellular connections worldwide which surpass the current world population of 7.91 billion. A very obvious reason to know the importance of mCommerce applications in ecommerce.

Quick purchases

Remember the quote, ‘sooner, the better’? Ecommerce mobile applications are all about this quote. No, we are not exaggerating it! mCommerce apps are usually 1.5x faster than responsive websites and they perform actions more blisteringly. Unlike websites, they don’t pull all data from the server. As a reason, customers can make purchases quickly.

Just think of it - same functionality (better in some cases) but with amazing speed. No wonder why more and more people are purchasing products from their smartphones rather than ferreting out for a suitable time to sit with their laptops or desktops.

Mobile-unfriendly sites chase away customers

Given the progressively increasing number of smartphone users today, it has become the utmost cause to provide a mobile-friendly ecommerce shopping experience to your customers. If you recommend your target audience to use a mobile-unfriendly ecommerce website instead of a mobile application, you are swaying away from chances of attracting them to your brand and turning them into loyal customers.

According to a study, 67% of online shoppers are more likely to purchase from a mobile-friendly ecommerce website or application. What’s more, 61% of the ecommerce shoppers will leave an online store if it isn’t mobile-friendly. We are certain you don’t want that to happen.

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Consumers prefer applications

78% of consumers prefer to use an ecommerce application to buy goods or services from an online shop rather than a mobile-friendly website. Yes, you read it right - 78%! This means that if you are managing to get 1000 ecommerce transactions a week, 800 of them would be purchased from your native app.

Now imagine how many potential consumers are you neglecting just because you don’t have a good ecommerce mobile app. We know what you are thinking - why do they prefer using applications for shopping?

Well, here are some reasons why consumers prefer ecommerce applications:

  1. They are more convenient
  2. They are faster
  3. Unlike websites, they store visitor’s settings
  4. Usage can be linked to rewards
  5. They provide more personalised content
  6. They are more aesthetically pleasing

No matter how responsive your ecommerce website is, a mobile application will always provide a better experience to online buyers.

Increase average order value

We already told you that ecommerce mobile apps provide a better user experience and boost conversion rate. Do you know that these aren’t the only monetary advantages of developing an ecommerce application for your online business? They also boost average order value (AOV).

Considering the aforementioned fact - 78% of consumers prefer to use an ecommerce application to buy goods rather than a website - this makes perfect sense! Unlike smartphone browsers, an ecommerce mobile app increases AOV by $10.

That’s huge, to be honest! Say you get 2,000 mobile transactions per month. Increasing your AOV by $10 will translate to an additional $20,000 per month or maybe more, who knows.

Mobile Ecommerce: Facts and Stats

We know some of you are still not convinced about the relevance of mobile commerce. That’s why we have also curated a list of mobile ecommerce facts and statistics to do the talking.

Here are the most important ecommerce mobile statistics of 2022:

  • 77% of Americans own a smartphone
  • Over 230 million U.S. consumers own smartphones
  • China by far has the most smartphone owners, boasting 783 million users
  • India stands at second spot with 375 million smartphone users
  • Around 100 million U.S. consumers own tablets
  • 79% of smartphone users have made a purchase online using their mobile device in the last 6 months
  • Almost 40% of all eCommerce purchases during the 2018 holiday season were made on a smartphone.
  • eCommerce dollars now comprise 10% of ALL retail revenue
  • 80% of shoppers used a mobile phone inside of a physical store to either look up product reviews, compare prices or find alternative store locations
  • An estimated 10 billion mobile-connected devices are currently in use

These statistics have convinced thousands of entrepreneurs to invest in ecommerce mobile application development. Now that you know the importance of getting an ecommerce mobile app and the current mCommerce market status, it's time to discuss the development cost!

Mobile Ecommerce App Development Cost

The cost of developing an ecommerce mobile application depends on several factors including:

  • Application design
  • Platform (iOS or Android)
  • App store registration cost
  • Annual app fee
  • Ecommerce app hosting
  • Developer fee
  • App features

Developing a native Android mobile ecommerce app can cost you anywhere between $10,000 to $50,000. For creating a native iOS ecommerce app, the cost can take up to $10,000 to $50,0000.

For hybrid eCommerce app development, the cost will take up to $20,000 to $70,000, including the backend programming, wireframing, database, app screen designs, admin application, APIs, etc.

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Hiring Mobile Ecommerce App Agency: Useful Tips

Creating an ecommerce mobile application all by yourself is impossible for most of us. You need to hire an experienced mobile app development firm to get an upper hand. Not only will it help you in making correct technology choices but also make your ecommerce product feature-rich and robust using the latest technologies.

Consider these tips to hire the best mobile ecommerce app development company in 2022:

  1. Always search for a reliable mobile app development partner. Browsing through reviews can help.
  2. Check out the portfolio of the ecommerce mobile app development firm. Read case studies if available
  3. Inspect if its developers have diverse skills and expertise on multiple mobile app development platforms.
  4. Make sure its mobile ecommerce app development charges fit your budget.
  5. Request a detailed proposal to get everything on paper.
  6. Confirm support during ecommerce app development and post deployment
  7. Learn about its future-proofing strategy.
  8. Make sure its team of ecommerce mobile app developers is good with deadlines and milestones.

There you go!

We told you everything about mobile commerce development.

Mobile commerce today is not just a trend but a phenomenon that is here to stay forever. If you are nurturing the best ecommerce business app ideas and are serious about developing a fully functional and aesthetically pleasing ecommerce mobile application, then make sure to hire the right app developers!

Techosquare helps businesses create a functional ecommerce mobile app design and care about delivering an excellent user experience. Send us an email to to discuss your mobile application goals.

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