Mobile First Design Strategy: Why It Matters and Best Practices

Gone are the times when we used mobile phones just to make and pick calls. Today, they have become an integral part of our daily lives. From browsing the internet to social media, shopping online to managing emails, everything is now accessible at our fingertips through smartphones and tablets. In fact, businesses are also shifting their focus to a mobile-first design strategy for their websites.

And why wouldn't they? After all, over 50% of internet traffic is now coming from mobile devices. Even the preeminent search engine giant, Google recommends a mobile-first approach to website design. But seriously, have you ever why it matters in today's digital landscape? And how can you optimize your website for mobile users?

If your answer is NO then keep reading. Today, Techosquare will tell you everything important about mobile-first design strategy. Whether you are a business owner creating a new website or a new web designer looking forward to enhancing your skills, our blog will provide you with valuable insights into the world of mobile-first design strategy!

Let's first understand the importance of mobile-first design in 2023.

Why Mobile-First Design Strategy Matters?

In today’s digital landscape, adopting a mobile-first approach when developing and designing a website is crucial. According to Statista, the number of unique mobile internet users stood at 5 billion. Meaning, over 60% of the internet population uses smartphones or tablets to go online. Creating a mobile-first design strategy will ensure that your website is optimized for the devices that users are using most often.

Absolutely! Here are 5 more reasons why you should contemplate adopting a mobile-first strategy for your website's development:

#1 Improved User Experience

Steve Jobs once said, “Design is not just what it looks like and feels like. Design is how it works.” His statement rings true for mobile-first design. By prioritizing smartphones while designing your business website, you can create a seamless user experience that is optimized for smaller screens and touch-based interactions of mobile devices.

Your website’s layout, content, and functionality will be specifically optimized for handheld devices which will make it much easier for your users to navigate, access information, and interact with it on their smartphones and tablets.

#2 Fast Load Times

We bet you might have heard about this old adage - slow and steady wins the race. Who hasn't? But when it comes to the digital world, the opposite is true. Users nowadays have little patience for slow-loading websites and expect them to load quickly on their smartphones.

Infact, studies show that even a 1-second delay in load time can significantly impact user engagement and conversion rates. By adopting a mobile-first design strategy, you can improve load times by optimizing website elements such as images and videos for smaller screens and slow internet speeds.

Put simply, you can assure that the site meets the expectations of visitors, keep them engaged, and convert them into customers.

#3 Better SEO

If you run an online business, you might be aware of the term 'SEO'. For those who aren't, it is the practice of optimizing a website to boost its visibility and ranking on search engine result pages. Google and many other search engines, nowadays, use mobile-first indexing to determine the rankings of your website. A mobile-first design strategy will help you improve your SEO game and increase the website's visibility on search engines.

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#4 Increased Engagement

Another reason to go with a mobile-first design strategy for your website. Users love it when they get to use mobile-specific features on a website like location-based services, streamlined content, simplified navigation, push notifications, and touch gestures. By optimizing your business site for smartphones, you can create and deliver a more immersive and engaging experience for your users.

#5 Cost-effective

Some readers may find it difficult to believe but implementing a mobile-first design strategy can also be cost-effective in the long run. How come? It eliminates the need for creating separate versions of your website (for mobile and desktop), saving time and resources. You can easily streamline your efforts and ensure that your website is accessible and user-friendly across all devices.

What are the Best Practices to Follow When Implementing Mobile-First Design Strategy?

We hope that by now you're convinced that a mobile-first strategy is a way to go for your website. Now this brings us to the next question, “What steps should I take to ensure a successful implementation?” Fret not! We have compiled a list of best practices that will help you implement a successful mobile-first design strategy for your website.

Here are some tips to consider when adopting to mobile-first approach:

#1 Keep it Simple

Simplicity is not just about minimizing the clutter but also about maximizing clarity. Mobile users love to browse websites that are easy to use and navigate. Keeping your website design simple will ensure that not only your brand's message is delivered clearly but also that users can accomplish their site surfing goals without getting lost in unnecessary clutter.

Here are some useful tips for making web design simple and mobile-ready:

  1. Use plenty of white space to break up content
  2. Stick to a simple color scheme with a limited palette
  3. Use clear, concise language to get your message across
  4. Limit the number of options and features to avoid overwhelming users
  5. Prioritize the most important information and features for easy access
  6. Use familiar design patterns and conventions to minimize confusion
  7. Test your design with real users to identify any areas for improvement

#2 Use Responsive Design

According to a 2021 report by GoodFirms, 73.1% of web designers believe that a non-responsive design is the main reason why visitors leave a website. You see, responsive design is similar to your wardrobe that can adapt to fit any occasion. Just like you wouldn't wear a formal suit to the gym or sweatpants to a client meeting, your site's design needs to adapt to fit the device it's being viewed on.

A responsive design will help you make your website look great and function properly on all screens, be it desktop, tablet, or mobile. Consider these strategies to create a design that is mobile-friendly:

  1. Use fluid grid layouts that adjust to different screen sizes
  2. Test your design on different devices to ensure it works properly across platforms
  3. Utilize CSS media queries to adjust styles based on screen size and orientation

#3 Optimize Images and Media

One of the useful tips to consider while implementing the mobile-first strategy for your website. Optimizing images and media is important for faster loading times, better user experience, and lower bounce rates. Always make sure to compress images before uploading them on your website by using tools like TinyPNG or

Use responsive images with multiple resolutions to ensure that the appropriate size is loaded based on the user's device. Consider using lazy loading to defer the loading of images until they are needed. And most importantly, try to avoid uploading large video or media files since they can slow your website.

#4 Design for Touch

Designing for touch means creating user interfaces that are optimized for touch-based interactions such as tapping, swiping, and pinching. This strategy is very important for mobile-first design since modern-day mobile devices are primarily operated through touch.

  1. Use large touch targets. Space them appropriately to minimize accidental taps
  2. Ensure your website provides feedback for touch-based interactions such as visual effects or haptic feedback
  3. Minimize the need for text input. Why? Because it can be cumbersome on a touch-based interface
  4. Use gestures to streamline interactions such as swiping to navigate between pages or pinching to zoom in on images
  5. Keep testing your site's design on touch-based devices until you are certain they are easy and initiative to use

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#5 Test and Iterate

Since most of our readers are business owners, let us ask you one thing. Can you launch a product without testing it? Of course not! The same goes for your website development and design. Testing and iterating are crucial to confirm that your mobile-first design strategy is working effectively.

Continuously test your website on different mobile devices and screen sizes to check whether it is responsive and functional or not. Also, ask your users to test it and provide feedback. Incorporating feedback and making necessary improvements will not only help you optimize the user experience but also drive engagement to your website.

Mobile-first Design Strategy: Final Words

There you go!

We told you everything important about mobile-first design strategy. We hope that you have found this article helpful and now can make informed decisions regarding the design and development of your website. Remember, a mobile- first approach is not just a trend but a necessity to keep your business boat sailing forward in the virtual sea.

If you are still unsure about proceeding with implementing a mobile-first design strategy or would like to seek professional help, don’t hesitate to contact Techosquare. Our team of developers is expert at designing and developing websites using a mobile-first approach. It will make sure that your site is optimized for handheld devices and provide an excellent user experience to your customers.

Got any queries to ask? Send them to and have them answered by our web development experts!

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