Setting up Ecommerce Business Site: 8 Dos and Don’ts

There is no strict code of behavior that you need to follow when launching an e-commerce store but there is definitely a process that’s most rewarding. Sadly, a lot of entrepreneurs and business owners out there aren’t familiar with it.

In this blog, Techosquare will tell you about the 8 dos and don’ts of setting up an e-commerce business site. If you follow all the steps correctly, there is a big chance that you will see your online shop flourish to the maximum.

Let’s just cut the small talk and discuss those dos and don’ts!

#1 Think products

Think about your product catalog carefully before setting up an e-commerce business. Whether you are thinking of selling physical goods (like clothes) or digital products (like website themes), you need to make sure that your products meet customer and quality expectations.

Do ample research to make sure that the products you plan to sell are in good demand. Measuring other parameters like market competition, customer triggers, and YoY growth will also help make the right estimates.

#2 Don’t go full blast

Many aspiring entrepreneurs think that once they have an e-commerce business site, they qualify to sell anything and everything. While you surely can, it’s a good idea to think twice before going full-blast and selling everything at once.

The importance of niche in the current e-commerce scenario cannot be negated. That’s why top e-commerce experts nowadays recommend sticking with the niche that you understand like the back of your hand.

#3 Deep product descriptions

Imagine you are buying a smartphone online. What will you check right away? Its specifications, obviously! This is the reason why you should pay special attention to product descriptions. Carefully crafted product descriptions will help shoppers make an informed decision and improve conversion directly.

Write your product descriptions with your target audience in mind. Make sure that you do not have any spelling or grammar errors. Talk directly to your customers and tell them how your product will fulfill all their requirements.

#4 Don’t force CTAs

One of the most important DON’TS to consider while setting up an e-commerce business site. Outlandish might work well in the real world but in the e-commerce zone, it could drive away potential customers.

Add CTAs that look captivating without sticking out like a sore thumb. Also, make sure its text is easy to read and act on. Keeping their theme similar to the website theme would be icing on the cake.

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#5 High-quality photos only

In the e-commerce world, the benefit of touch and feel doesn’t exist. That’s why product photos play such a big role. Arrange high-quality photos of each product to impress future visitors. If you are selling something expensive or lifestyle-related, you will need photos from every angle to create a 3-D picture in the mind of shoppers!

Engage a professional product photographer to click the pictures. If you have a good budget, then, go for product videos since they are the latest trend in e-commerce store development.

#6 Don’t collect unnecessarily

Another important DON’T that all e-commerce entrepreneurs need to pay attention to! Privacy and Data Safety are big in 2021. That’s why you must take additional steps to protect shopper data.

Don't collect personal or credit card information without clearly stating that you are doing the same. Make sure that your e-commerce tech guarantees extra layers of security and scope of expansion when more traffic starts rolling in.

#7 Employ review functionality

Y’all must have used e-commerce business sites like Amazon and Walmart. Silly question, who hasn’t! Tens of thousands of people who shop on these sites depend on customer reviews to decide between products. Since product reviews help online stores build trust and loyalty, ask your developer to employ a review functionality module at the beginning itself. They will do a long way in impressing future customers and boost store credibility.

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#8 Don’t spend all on dev

Evan Carmicheal once said, “Don’t spend more money than you have got. Don’t spend money before you have got it.” Ecommerce development is like an abyss. You cannot reach the bottom without giving it your all and some more.

While the above may work for some, those with a limited budget should not spend extraordinarily on e-commerce store development. Use it in the smartest way possible. Consider going with a pocket-friendly package using a self-hosted turnkey solution like SwiftKart and later upgrade if numbers show promise.

Above are the dos and don’ts of setting up your e-commerce business site. By keeping these in mind, you can ensure that your online store will be triumphant, worthwhile, and cost-effective. If an e-commerce store is something that you are interested in but don’t know how to get started, Techosquare is there to help you out!

Email us today on to start the discussion. We promise expert advice and friendly consultation.

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