Web Development for Nonprofits: 7 Things to Keep in Mind

Over 40% of the worldwide donors enroll in a monthly program to support causes that matter to them. And a lot of that is happening online. Don’t believe us? According to the latest findings, online giving grew by 12% in the past year. In such a scenario, it’s super important to take website design and development seriously

In this blog, Techosquare will share 7 things to keep in mind while developing a website for nonprofits and charities. Our guidelines will help you keep your nonprofit website up to date and make it possible to process online payments efficiently.

Web development for nonprofits

Let’s discuss critical web design and development aspects for nonprofits and charities:

#1 Incorporate easy-to-use navigation

Just like Google Maps helps your donors find the physical location of your nonprofit organization, navigation makes your site more accessible. Intuitive navigation helps visitors easily discover pages that help them learn who you are, what you do, and how to donate.

Incorporate easy-to-use navigation while developing a website for your nonprofit or charity organization. Keep the navigation at the top of the homepage. Make sure that the most important pages (home, about us, or donate) get a prominent position.

#2 Keep design dapper

It’s easier to build trust online if you look professional and personal. Keep the design vividly appealing so that it grabs donors’ attention. Realistic visuals will not only make your visitors stay on your website longer but also help you to tell your story in a personalized way.

The following are some useful visual elements that could add weight to your charity website:

  1. Custom fonts
  2. Animatronics
  3. Icons
  4. Photos and videos

Make sure not to gild the lily while using these elements during your nonprofit web development.

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#3 Keep it simple

One of the most important web design and development tips for nonprofits and charities. Keep it simple while crafting the website and focus on what matters. Don’t overwhelm the potential donors and supporters with a flashy website and design elements that are asymmetrical.

Follow these tips to make certain that your website is donor-friendly:

Color scheme: When picking your color scheme, think about your cause and brand identity. A really complicated, busy color scheme often confuses the donor’s eye. By picking up a simple color scheme as per your brand identity, you can make a connection instantly. For example, a pink palette will work nicely if your NGO works for young women.

Readable text: Readable text affects how users process the information available on the website. Avoid long paragraphs to make the text more readable, especially on smaller devices. Also, use bullets wherever possible and keep it traditional while picking the font color.

White space: Don’t pack your website content like sardines. Use ample white space so that your content - be it images, text, or elements - gets enough breathing space. White space also helps the visitor in focusing on specific website regions.

#4 Keep it secure

Hackers don’t care about the fact that you work for the community and make no personal profits. They target e-commerce stores, blogging sites, nonprofit websites, and everything else that’s easy to break in. Therefore, one of the most important considerations during your nonprofit website development should be security.

Make certain that your donors’ financial information is safe with your charity organization. Buy an SSL certificate and add additional layers of security to make sure that donor data and information is 100% secure. Also, put your donors at ease by using security seals to communicate that you have taken all the virtual security measures.

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#5 Choose a responsive design

Responsive websites have secured a nod from Google since they are mobile-friendly, load quickly, and are better suited to small screens of smartphones. A responsive website design will make it easy for donors to read and navigate the site with minimum resizing.

Ask your development partner to make your global or local nonprofit website mobile-friendly. Top web development firms follow responsive website design practices to make sure clients don’t have to upgrade the website later on. Need another reason to choose responsive design? Well, it also ranks higher on Google!

#6 Choose a responsive design

Between online donations, event registrations, membership signups, and other online interactions, your nonprofit organization will receive a lot of donor data through your website. We suggest using CRM software to better organize that data and manage donor relationships more effectively.

By doing so, you can effortlessly do away with the requirements for manual data management and mining. This will also save you a lot of time and hassle! That said, it will be best done if your web development firm integrates the same during the development phase only.

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#7 Include communication outlets

When you are running a nonprofit, one of your goals should be to keep your donors engaged and updated. The website is indeed a promising channel to announce fundraisers, mark donation milestones, publish content, acknowledge donors, and share the latest NGO news.

However, we believe that it isn’t enough to keep donors informed. You need to include other correlative communication outlets like social media feeds and videos while developing your nonprofit website. This will build a strong virtual ecosystem in which everything is connected.

Web development for nonprofits: Final words

Your nonprofit website can help you build stronger relationships with your supporters, get more donations, and make a bigger impact only if it is built the right way.

Our team of designers and developers has listed out the 7 critical things to keep in mind while developing a nonprofit and charity website.

Got any queries to ask? Send them to info@techosquare.com and have them answered by our web development experts.