Top 8 Mobile App Categories That are Prospering in Post COVID World

Apps have become an integral part of our daily lives. People nowadays spend more than 90% of their mobile time using apps of different kinds. Even businesses that believed they wouldn't be needing an app for running and growing their business are now stepping into the arena.

For entrepreneurs who want to invest in mobile apps but are not sure which mobile app categories are thriving, Technosquare decided to come up with this blog. Read on to discover the top 8 mobile app categories that are prospering in the post COVID world.

Are you ready to explore the best list of mobile app categories? Let's go!

#1 Gaming apps

The reason this mobile app category tops our list is pretty simple - games have engaged over 43% of all smartphone users. We love playing mobile games because they can be easily accessed, deliver entertainment immediately, and barely ask for any distinct skills unlike PC or console games.

Here are the top mobile game genres that will help you earn lots of profits in 2022:

  • Action and adventure
  • MOBA
  • Arcade
  • Battle royale
  • Sports
  • Puzzle
  • Racing

Gaming apps are demanding in terms of hardware and space. So, make sure that yours deliver an optimum gaming experience.

#2 Business apps

The second most popular app category in the mobile world, business apps make it easy for startups, local businesses, and global organizations to improve engagement, conversions, and also direct sales.

Businesses use mobile apps to facilitate online billing, content discovery, marketing, bookings, communication, employment, tracking, hiring, and a lot more. Some popular examples of this mobile app category are Dropbox Business, GMB, Microsoft Teams, Indeed, and Skype.

#3 Educational apps

The COVID-19 pandemic has caused a surge in downloads of educational apps. According to Statista, educational apps achieved around 470 million downloads on the iOS platform. On the other hand, Google Play received over 466 million downloads in Q1 of 2020. This is the reason why we included this mobile app category in our list.

Even today, in the post COVID world, many schools and teachers are using educational apps. These apps enable teachers to organize digital classrooms and accommodate resources that can help students learn. Creating educational apps like Google Classroom, BYJU'S, Unacademy, Coursera, and Microsoft Math Solver will help you make massive profits in 2022.

#4 Lifestyle apps

This is one of the most popular mobile app categories both on iOS and Android platforms. In our everyday life, we often forget about many important things that can make our life easier and more effective in various spheres. Lifestyle apps fill this gap.

Want to create a fitness routine? No problem. Looking for someone to date? There is an app for that. Want to visit the best restaurant near you? Done! There are lifestyle apps that will help you indulge in fitness, find a partner, eat at an amazing place, and do a lot more.

Ah, at the risk of diving too deep, we have to stop right here. But you don’t have to! Develop a cool and responsive lifestyle app to woo your users.

Some popular examples of this top app category are:

  • Tinder
  • Spotify
  • Trivago
  • OLA
  • Uber
  • Tripadvisor

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#5 Social media mobile apps

Okay, we don't have to explain much about this popular mobile app category. You already have a better idea of what it is all about. Social media apps are some of the most popular types of apps available on iOS and Android platforms. According to Statista, there were 3.6 billion social media users worldwide in 2021.

What's interesting, this number is projected to cross 4.41 billion in 2025. Just imagine, what wonders a social media app can do! Of course, this mobile app category is densely occupied by dominant players like Facebook, Instagram, Twitter, Pinterest, and TikTok.

However, with the rapid development of technology, we are certain this mobile app category will open up new opportunities for the realization of new ideas.

#6 Entertainment apps

Weekend on the way? Entertainment apps got you covered. This mobile app category has become really huge over the COVID-19 pandemic and is also super competitive. The ability to access your favorite content from smartphones at any time is one of the biggest factors that has led to this boom.

Our sources say that total revenue in the entertainment segment is projected to hit $31.515 billion by the end of 2022. You can create a mobile application like Netflix, HBO Max, Hulu, and Hotstar to grab the attention of a wider target group of potential customers and earn good profits. Production houses and content distributors are creating their own apps to host unique content as well.

#7 News apps

Gone are the days when people used to buy newspapers every day to enhance their knowledge about what's going on in the world. In the digital era, news apps are the new sexy! Well-known for being straightforward, they provide users with relevant news according to their defined location and interests.

Unlike newspapers, news apps have an easy-to-understand layout that allows users to efficiently navigate to the information they care about most. If you are thinking of developing a mobile app focusing on this top category, make sure that you have something unique to add to the category mix.

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#8 Food and dining apps

Another popular mobile app category that is prospering in the post COVID world. As the name suggests, food apps let people browse and order food and beverages online. This top app category has seen extensive growth over the past 5 years. A report by Business of Apps suggests that the food delivery industry is expected to grow to $140 billion in 2022.

Therefore, if you decide to make an app to simplify the ordering process or make your food business grow, food and drink can be the perfect category for you. Want to compete with the likes of Zomato and Doordash? Check out this food delivery app development guide!

Best mobile app categories for 2022

Above are some of the best mobile app categories that are prospering in the post-COVID world. Developing an app in one of these top app categories will definitely help you earn huge profits in 2022. However, we still recommend you do thorough research. Decide on the category your app fits under and ways to help your app be second to none.

Got any queries to ask? Send them to and have them answered by our experienced mobile developers.

Check out these knowledge resources as well:

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